Michael Waxman is a marketing professional, currently looking for his next role.

In both my music and marketing work, I am passionate about building an impactful, revolutionary and joyous cultural landscape.

I have over two years of marketing experience — most recently as an Account Executive at RanaVerse — in influencer, social media and other forms of digital marketing. My expertise includes client communications, status tracking, building decks, data collection/analysis, ideation/casting and other tasks such as setting agendas, sending recaps, scheduling meetings, et cetera. I have worked for a variety of clients, including Citibank, Walmart, Johnnie Walker, the CDCF and more.

Looking forward to connecting further. Please reach out via email or on LinkedIn, see HERE for my résumé and continue scrolling for a portfolio of my work. Work samples available upon request.

Walmart: The Nuevolution Project

For Hispanic Heritage Month, I helped launch The Nuevolution Project, Walmart's initiative to showcase two collections designed by Hispanic creatives. Main talent included ceramicist Roberto Lugo and LA-based streetwear collective Wish Me Luck.

The campaign included a one-day, in-person activation in New York City as well as several rounds of influencer content from over 15 Hispanic creators released before, during and after the event.

Over the course of the campaign, 223 posts from both paid and earned influencers generated 22 million impressions and more than 8 million views. With a 3:1 ROI and 77 earned posts valued at $1 million, the campaign underscored Walmart’s commitment to advancing Hispanic culture, fostering community pride, and driving authentic engagement with the Hispanic audience.

I led on client communications, casting, influencer briefing, data collection and the wrap report. I also supported on ideation, contracting and event production.

Unilever: United We Stand 2024

I worked underneath campaign leads in developing, producing content and wrapping Unilever’s sixth year of United We Stand – an initiative dedicated to helping improve conditions and access to critical services for underserved LGBTQIA+ communities across the US.

In collaboration with consultant Kelly Mantle, we captured a story focused on Indigiqueer communities in Oklahoma – in a short called ‘Threads Together’ – partnering with local organization Freedom Oklahoma.

The content was amplified through PR and a ‘Queer Leader Network’, leading to widespread awareness and reposts from the likes of Adore Delano and Jinx Monsoon.

The campaign won a ‘Best Cause Led Campaign’ award at the Global Influencer Marketing Awards 2024.

I supported on campaign development, content production in Oklahoma City, influencer casting and led on the campaign wrap. I also created a very well-received on-set playlist that can be found HERE.

Gilead: Testing is Fundamental

I supported account leads on a campaign for Gilead, which promoted HIV testing for LGBTQIA+ individuals of color.

I led on data collection and supported development and the wrap report. I also sourced background music for some of the assets included in the rollout. An example of background music that I sourced can be found HERE.

JWBL x Perfect Moment: Ice Chalet

I worked directly under RanaVerse’s Vice President as agency leads on the PR outreach for a Johnnie Walker Blue Label collaboration with luxury skiwear brand Perfect Moment, highlighting Priyanka Chopra Jonas as main talent. The campaign received press coverage in Vogue, Forbes, L’Officiel and more.

I supported on status tracking, agency management, creating the toolkit, and data collection via CoverageBook.

CDCF: MPOX is Now

I helped execute a campaign for the CDC Foundation (CDCF) to encourage Gen-Z LGBTQIA+ people to get the MPOX vaccine. We engaged a network of 50 community relevant influencers with a 3.4M campaign reach, overdelivering on KPIs by 70%.

I led on client communication, status tracking, data collection and the wrap report. I also supported production development and influencer communications.

Résidence CÎROC

CÎROC Vodka’s “Résidence CÎROC” was a three-day event set at The Standard London, during London Fashion Week. The activation featured three collaborators –  Fashion East, KNWLS and Law Roach – and attendees across included Naomi Campbell, Campbell Addy, Ibrahim Kamara, Amelia Dimoldenberg, Bugzy Malone, Anna Trevelyan, Micheal Ward among others.

Casting for the social assets included Shygirl, A$AP Nast, Sophia Hadjipanteli, Leomie Anderson, Cora Corre, Paris Smith and Drybabe. The event was covered in 38 press features including 10 Magazine, The Face, Wonderland, Elle, Tatler and more. The campaign generated £2 million in earned media value, and achieved a global reach of 433 million.

I led on data collection for social and press statistics, and supported on casting, event production and the wrap report.